Our Core Services · GEO
Generative Engine Optimisation.
Optimise your content for AI-powered search engines. Stay visible beyond traditional search, cited and referenced in Gemini, ChatGPT and Perplexity.
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Optimise your content for AI-powered search engines. Stay visible beyond traditional search, cited and referenced in Gemini, ChatGPT and Perplexity.
Search is evolving fast. Google, OpenAI, Anthropic, and others are redefining how people discover information. Instead of scrolling through search results, users are now getting instant AI-generated answers from platforms like Google Gemini, ChatGPT, and Perplexity.
GEO (Generative Engine Optimisation) is about ensuring your brand, content, and expertise are cited, surfaced, or referenced in these AI-generated results.
For UK businesses, GEO is the next strategic step after SEO, keeping you visible in a search landscape that's no longer just about ranking in Google.
Generative search is changing how people discover information. Instead of showing a list of ten blue links, AI engines summarise answers directly in the results.
Being referenced or cited in these AI-generated answers gives your business premium visibility where users now make decisions. GEO ensures your brand appears in platforms like Gemini, ChatGPT, Perplexity, Claude and more.
AI systems favour clarity, structure, trust and authority when choosing sources. GEO positions your content to meet these signals and secure a place in AI-driven results, helping to future-proof your marketing strategy as search evolves.
This isn't replacing SEO. GEO builds on it, expanding your visibility into new discovery channels.
Get Cited, Not Just Ranked →GEO helps businesses appear in:
Google Gemini AI Overviews, the summarised answers now sitting above organic results.
ChatGPT Browse and GPT-4 Turbo, where millions now start their research and buying decisions.
Perplexity.ai answers and citations, the fastest-growing answer engine with visible source links.
Claude and emerging AI search engines, the next generation of assistants shaping discovery.
Voice and assistant-based search results, where a single cited answer wins the whole query.
This makes GEO a future-proof investment for Bath and UK businesses that want to lead, not follow.
Five layers, built in sequence, that make your brand the source generative engines understand, trust and reference.
We start with entity-based optimisation, making it easy for generative engines to understand who you are and what you offer. Strong schema, structured data and consistent branding build clear, authoritative signals.
Next, we use conversational query targeting to match how people actually ask questions. Long-tail keywords, FAQs and intent-led content help your business appear in AI-generated answers, not just traditional search results.
Content structuring is key. Clear headings, semantic markup and concise, answer-first writing ensure AI systems can easily interpret your content and feature it in zero-click results.
This is supported by a strong technical foundation, including Core Web Vitals optimisation, clean crawlability and mobile-first design to make your site AI-friendly.
Finally, we build brand authority and citations through quality mentions, digital PR and ethical link building, helping AI models recognise your business as a trusted source.
We assess your current readiness for AI engines.
We define your brand's digital identity.
Conversational content and technical optimisation.
We build authority to support AI trust signals.
We track visibility and refine strategy over time.
DripFed is at the forefront of GEO strategy for Bath and UK businesses, helping brands adapt to the next generation of search. As early adopters of AI search optimisation, we combine proven SEO expertise with advanced understanding of how generative engines interpret, rank and surface content.
Our team brings deep experience in SEO, AI search and structured data, ensuring your business isn't just visible but positioned as a trusted source. We work transparently and consultatively, giving you full visibility of the strategy, performance and measurable outcomes.
Rather than replacing your existing SEO efforts, we integrate GEO seamlessly into your wider marketing strategy, strengthening your search presence across both traditional and AI-driven platforms. With DripFed, your brand stays ahead of competitors and at the front of search evolution.
Start the Conversation →No. GEO builds on SEO. SEO targets rankings in traditional search engines. GEO targets citations and references inside AI-generated responses.
Yes. GEO is one of the best ways for smaller businesses to compete early and appear in AI summaries before larger brands catch up.
Initial results can appear within weeks, depending on the platform. Long-term GEO builds strong brand signals and authority.
Yes. GEO works alongside traditional SEO to strengthen entity signals, structured data, and content clarity, all of which improve Google rankings too.
Future search isn't just about ranking. It's about being referenced. DripFed helps Bath and UK businesses get visible in generative AI search engines like Gemini, ChatGPT, and Perplexity through structured, intelligent GEO strategies.