Where search is heading and what it means for your business. SEO, AI search and everything changing in between, from the DripFed team.
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Generative Engine Optimisation gets discussed as a technical discipline, but the citations are won or lost at the content layer. AI engines are, at heart, ferociously picky editors: they retrieve passages, judge their verifiability, and repeat only what they can defend. The brands earning consistent citations in ChatGPT, Perplexity and Google’s AI Overviews are the […]…
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If you optimise for only one AI surface this year, make it ChatGPT. Conductor’s 2026 benchmarks attribute 87.4% of all AI referral traffic to ChatGPT, as compiled by Mersel AI, and Seer Interactive’s measurement puts ChatGPT visitor conversion at 15.9% against 1.76% for organic search. Small volumes, extraordinary intent. Here is how to earn your share […]…
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Ask most UK marketing teams how long it takes to go from campaign idea to live, and the honest answer is three to six weeks: research, briefs, copy rounds, design rounds, landing page build, tracking setup, sign-off. Ask the teams that have rebuilt their workflow around AI, what we call working in AI Mode, and […]…
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Predicting search used to mean guessing the next Google update. In 2026 the question is bigger: what happens when the dominant interface for finding anything stops being a list of links and becomes an answer, and then becomes an agent acting on your behalf? The data now gives a reasonably honest picture. Here is what […]…
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Aligning SEO and paid media isn’t just a nice-to-have coordination exercise — for most UK businesses, it’s one of the highest-leverage changes available to reduce wasted ad spend and compound marketing ROI over time. Why SEO and Paid Media Are Usually Disconnected In many UK businesses, SEO and paid media sit in separate teams or […]…
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Shopify brands that combine paid media with Generative Engine Optimisation build a compounding growth engine — paid campaigns drive immediate revenue while GEO builds long-term visibility inside AI shopping assistants and search tools. Why Shopify Brands Need More Than Paid Ads Alone Paid media remains one of the fastest ways to drive traffic to a […]…
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Generative Engine Optimisation (GEO) is quickly becoming one of the most important disciplines in digital marketing, yet many UK businesses still don’t have a clear framework for what it actually involves or how to start. This guide breaks down what GEO is, why it matters right now, and exactly how to build a GEO strategy […]…
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There is a particular kind of regret that shows up a few months after a website relaunch. The new site looks sharp. Everyone admired the mockups. And then the enquiries dry up, the rankings that took years to build quietly slide, and someone finally checks the analytics to find that traffic fell off a cliff […]…
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Most businesses pour their energy into getting people to their website. Fewer stop to ask what happens once those people arrive. That gap is where money quietly leaks away, because the uncomfortable truth is that the average website converts somewhere around 2 to 3 percent of its visitors, which means more than 95 percent of […]…
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Search is changing rapidly. With the introduction of……
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